Every successful content strategy has the goal of engagements at the heart of it. It is the essence of every social media platform that can define the success or failure of any brand. This makes it important to create content that is interactive and encourages your audience to engage with your content. 

However, it can be a tedious task to come up with creative and unique content ideas on the go that can help one gain popularity. If you want to create a content calendar that can help you increase your reach, here are some evergreen ideas. Given below are the 5 ultimate social media post ideas to increase engagements. 

1. SPICE IT UP WITH GIVEAWAYS

Running contests and giveaways has proven to be a fun way to increase engagements on social media. They can bring in a lot of user attention and increase brand awareness. After all, no one wants to miss an opportunity to get freebies. It’s important to curate contests tailored to the interest of your target audience. 

This implies that the prize should be encouraging enough for your users to participate. To gain popularity through engagements, make sure that the participation is low-commitment. The process of entering the giveaway must be simple and should only take a few steps. You can also add a twist by encouraging user-generated content with a predefined branded hashtag. Some engaging contest ideas include: tag a friend, like/comment to win, and trivia questionnaire. 

2. SHARE INFOGRAPHICS

Gone are the days when social media platforms were solely used for entertainment. Today, social media has become a hub for marketing, businesses, entertainment, and even educational content. Infographics are a great tool for users to share knowledgeable and informational content in a catchy manner. 

One can convey facts, figures, stats, tips, and insights through Infographics. However, do not insert too much data as you don’t want to confuse or bore your audience. 

Since there is a high probability for infographic carousel posts to be saved and shared, it can help increase your reach and engagements. The key to creating catchy Infographics is to use a simple format with a soothing color palette and noticeable details.

3. ASK POLLS AND SURVEYS

What better way to increase engagements than doing by having fun and gaining insights simultaneously. Running surveys and polls offers two-fold benefits, and that is why it must be a part of every content strategy. IG stories provide many ways for users to connect with their audience better. One such way includes polls and surveys. Through IG stickers consisting of polls, Ask Me Anything, etc., one can encourage users to take interest and action. 

The poll votes can also ignite excitement amongst the audience, and these engagements can further help increase your reach. Furthermore, this is also a useful way to gain feedback from your audience. Once you understand your audience better, you can further create content tailored to their interests. Interacting with your audience will not only help you get content ideas and gain popularity but also nurture a community.

4. LEVERAGE VIDEO FORMATS

When it comes to social media marketing, videos speak larger than words. Since video marketing is relatively new, most algorithms actively try to push out video content. There are so many video formats today, for both short-form and long-form content. This includes reels, IGTV videos, live streams, in-post videos, and many more. You can use these formats to show behind-the-scenes, teasers and glimpses, educational and informational videos, tutorials, and so on. 

Leveraging video content can also help increase brand recall, as the audience is more likely to recall visually engaging videos than text. It is suggested to experiment with short-form content to increase engagements, as today’s attention spam barely lasts a few seconds. Try to make the first few seconds outstanding to grab and retain user attention.

5. HUMOROUS AND RELATABLE CONTENT

Social media is known to change for its ever-changing trends, but memes have stood the test of time. A good, light and relatable meme never go out of style. Moreover, relatable and humorous content is also more likely to be saved and shared. The audience loves to read something funny that they can relate to and share it with their friends or on stories. This is a fun and engaging way to increase your reach and gain followers on Social Media. Make sure that your memes are tailored to your profile/brand persona instead of being purely out of context.

CONCLUSION

Having an active social media presence has become vital for all niches. So if you want to gain popularity through these engaging posts, post consistently and regularly. The above-outlined ideas are some of the most sure-shot ways to skyrocket engagements and kick start your content strategy!