Mysore/Mysuru: As part of its 100th year celebrations, Bhima Jewels, one of India’s most trusted jewellery brands, has launched Gold Tree Privilege Programme — a premium loyalty initiative designed exclusively for its Gold Tree customers — across its showroom including B.N. Road, Mysuru.

Bhima continues to enhance its flagship Gold Tree – Gold Purchase Plan, a unique and tailored savings plan for gold jewellery purchases. The plan allows members to make monthly advance payments or a one-time payment, starting from Rs. 1,000. These advances can be paid over a 11-month period and redeemed as gold jewellery. Key benefits include:

• Flexible and fixed payment options with average rate advantage: Members can choose between flexible or fixed monthly contributions or a one-time payment while accumulating real gold and benefiting from average gold rate advantages to offset market volatility.

• Exclusive value additions: Members enjoy waivers on making charges during jewellery purchases, adding extra value to every transaction.

This plan offers members a host of exclusive product discounts, special offers and premium services, enhancing their shopping experience with greater value and personalisation.

The initiative aims to strengthen Bhima Jewels’ long-standing bond with its patrons by fostering a deeper sense of recognition and belonging.

The programme is also expected to drive higher customer retention, encourage renewals and attract new customers to be part of Bhima Jewels Gold Tree community.

Speaking on the launch, Bhima Jewels Chairman B. Bindu Madhav said: “On the glorious occasion of Bhima Jewels 100th Anniversary, Bhima Jewels has stood for trust, craftsmanship and lasting relationships. The Gold Tree Privilege Programme is our way of giving back to our most loyal customers, creating experiences that go beyond jewellery and celebrate the bond we share with them.”

Bhima Jewels Managing Director Abhishek Bindumadhav commented: “With this new loyalty initiative, Bhima Jewels continues its legacy of innovation and customer centricity reaffirming its commitment to delivering exceptional value and service across all its showrooms.”