Reaches 106 countries; hits peak on Jumboo Savari eve, records 12,79,538 interactions
Mysuru: The official Mysuru Dasara 2026 website recorded over 63.26 lakh page interactions between Sept. 16 and Oct. 22, with nearly 90 percent of activity taking place during 11-day festival, according to District Administration.
The website, www.mysoredasara.gov.in, attracted visitors from 106 countries across six continents, reflecting the reach of city’s cultural fest beyond India.
The website recorded its highest activity on Oct. 20, the eve of Vijayadashami, with 12,79,538 page interactions. Vijayadashami on Oct. 21 followed with 12,25,471 interactions.
Karnataka accounted for the largest share, with 39,98,079 interactions (about 63.2 percent of the total). Telangana came next with 3,96,541, followed by Tamil Nadu (3,09,169), Maharashtra (2,87,409) and Delhi (2,47,460). Visitors from 35 States and Union Territories accessed the site.
International reach
The website also drew interest from abroad, recording 36,541 page interactions.
The United States led with 12,602 interactions, followed by Singapore (4,242), the United Kingdom (2,542), Germany (2,417) and United Arab Emirates (2,061). Visitors from Australia, France, Saudi Arabia, Canada, Ireland, Japan, Sri Lanka, Qatar, New Zealand and other countries also accessed it.
Mobile phones accounted for 94.2 percent of the total activity, with 59,59,223 page interactions. Desktop and laptop users recorded 3,50,051 interactions, while 1,65,838 interactions came through website’s app-like experience accessed using the ‘Add to Home Screen’ feature.
The homepage was the most visited section, recording 52,14,114 interactions. Dasara Ticket 2026 page followed with 6,89,532, while festival schedule received 1,30,744 interactions and the live-stream page recorded 91,364. The Events and Programmes page registered 65,009 interactions.
It recorded 1,29,348 outbound clicks to ticketing services, maps and social media platforms, along with 7,713 form starts and 586 document downloads.
Digital campaigns and partner platforms contributed significantly to traffic. Campaign links across partner applications and media accounted for 44,02,605 page interactions, while search engines contributed 11,48,682.
Google Search alone accounted for 11,07,043 interactions. Direct visits, including bookmarked pages and links shared through applications such as WhatsApp, generated another 5,86,362 interactions.
The report also recorded 65,417 interactions attributed to AI assistants. Websites such as Mysuru Police, Karnataka Tourism, Mysore Palace and Mysuru Tourism also directed visitors to the official Dasara portal.
Live streaming
Live streaming of Jumboo Savari through Mysuru Tourism website and Sri Chamundeshwari Kshetra Development Authority website further extended the festival’s reach. The two platforms recorded 25,000 and 18,000 viewers respectively.
The digital platform brought together festival schedules, ticket info, live streams, event details and visitor guidance, helping people access information from their preferred devices. The website was developed by Pitchfact Technologies to strengthen the digital presence of Dasara.
This post was published on October 29, 2026 7:30 pm