Bengaluru: Malabar Gold & Diamonds, one of the leading gold and diamonds jewellery retail chains in the country, introduces Malabar Fair Price Promise as part of its commitment to customers. The initiative focuses on assigning reasonable making charges to a vast range of gold products.

The move is seen as an extension of the uniform pricing policy – “One India One Gold Rate” – introduced by the brand recently which offers the benefit of a Single Rate of gold to the customers across India.

Commenting on the new initiatives, M.P Ahammed, Chairman – Malabar Group said, “Fair Price Promise is our reaffirmation to providing value-for-money propositions to all our esteemed customers. Many customers had expressed the concern that the actual price paid for a piece of jewellery was not the same since the discount offered to the customers depended upon their negotiation. We wanted to address this concern and bring in the necessary transparency. By introducing the Malabar Fair Price Promise and assigning making charges on products starting at 4.9% onwards, the pricing becomes the same for all and our customers need not spend their valuable time in unnecessary stressful bargaining.”

O. Asher, MD – India Operations, Malabar Group, too was confident that customers will see this as yet another customer centric move on behalf of the brand. 

“All our jewellery comes with many assurances on the quality front such as assured buyback, free insurance, 100% hallmarked gold, tested & certified products, responsible sourcing, lifetime maintenance etc., which others in the market may not be able to offer,” he said.