Thrissur: Starting from June 16, 2021, the Government of India (GoI) has made mandatory Hallmarking for gold jewellery. 

Welcoming the move, Joyalukkas has, in a press release, said this decision aims at protecting consumer rights and proves serving the customer with excellence is of paramount importance.

Customers buy gold as a form of savings or investments, and it should translate into profit, as everyone thinks of gold as a safe and secure investment option. This move will mark the beginning of a new era in the jewellery market. There is no doubt that with the enactment of the Hallmarking Act, the value of the Indian jewellery market has soared high in the global market. This legal provision ensures that only 916 Hallmarked gold jewellery with the BIS seal will be allowed to be sold. This will not only benefit the consumer but also ensures greater transparency in the market and eliminates frauds.

“From the very beginning, Joyalukkas has made quality its cornerstone and offered customers only Hallmarked Gold jewellery with a variety of designs and innovations that echoed the changing trends in the jewellery market. We also offer full protection for the jewellery they buy and never compromise on quality or purity. Every jewellery purchased at Joyalukkas bears the BIS 916 Hallmark stamp of authenticity.” the press release added.

Under the new policy, customers will be able to purchase the jewellery with confidence and absolute certainty that they are assured of purity and quality. One of the benefits that await the customer through Hallmarking is that there will be no devaluation except for wear and tear when selling gold jewellery.

It is also a matter of pride that with the implementation of the Hallmarking Act, India will become one of the 100% pure gold markets in the world. Also, customers can easily find all the details of their gold jewellery digitally by entering the unique ID of their Hallmarked jewellery, said the release from Joyalukkas.