Mysore/Mysuru: Lia from Ripple Fragrances, a division of India’s leading agarbathi manufacturer Cycle Pure Agarbathi, launches Lia Naturals handwash at Chamundi Hill in city.

Sulochana Guru, Jannavi Murthy and Nanda Sridhar, family members of NR Group, along with the Lia Team, launched the handwash, which has the property of killing 99.9% of germs.

The handwash is dermatologically tested and safe for the skin. The handwash is available in two variants — Aloe & Neem and Honey & Turmeric. The brand uses natural extracts to make handwash that is free from parabens and sulfates. The brand also launched the refill pack in two variants.

Speaking about the launch, Kiran Ranga, Managing Director, says, “Since the pandemic, our company has consciously shifted one of its fragrance lines into the home and hygiene category. In order to reach conscious customers, we forayed into the hygiene category and introduced products that support conscious living.”

“As the products are made of natural ingredients that are beneficial for skin, they are completely safe for use,” he further adds. The brand has always believed in developing new products and foresees opportunities for innovation and diversity in its product line. The handwash, which is priced at Rs. 75 for 200 ml, are available in India at the retail outlets and departmental stores. Consumers can also order from www.cycle.in/ and have it delivered to their home.