Mysore/Mysuru: Despite intense competition, Mysore Silk sarees continue to be the pick of many women folk, especially during festive seasons and other auspicious occasions.

Karnataka Silk Industries Corporation (KSIC) Limited that has 14 showrooms including 13 in the State and one in Hyderabad in Telangana State, sold the eponymous Mysore Silk sarees worth total Rs. 2.5 crore in a day on Saturday (Nov. 11), the eve of Deepavali festival that began with Naraka Chaturdashi. With KSIC offering discount during festive season and many weddings and other auspicious ceremonies organised during Karthika Masa, the demand for Mysore Silk saree has gone up.

Of the total 14 showrooms, five are in Mysuru city alone, six in Bengaluru, one each in Channapatna, Davangere and Hyderabad. The discount price is offered at all the showrooms in various ranges like-10 percent discount on sarees with a price band below Rs. 25,000 and 20 percent discount on sarees priced above Rs. 25,000. However, the discount offer is only till Nov. 18 and the sales have gone up by three to four folds.

KSIC headquartered at Bengaluru has its silk weaving factory on Manandavadi Road in Mysuru and filature unit at T. Narasipur. Zari crepe sarees, zari crepe printed sarees, readymade garments, scarves and ties are manufactured at the factory located in Mysuru. The sarees manufactured using pure silk with golden zari in different colours are in huge demand.  The sarees are also easy to identify with KSIC code printed in the bottom. The sarees are also comparatively light in weight, available in various designs and line checks with a minimum price of Rs. 16,000 to maximum Rs. 2 lakh.