Figuring out what’s new and next of digital marketing? Digital marketing is an explosive domain and always changing and it certainly is a no problem if you are still trying to get the hang of it. So, here we are to help you stay ahead of the curve and on the cusp of your digital transformation journey. Its time to start learning Digital marketing using various digital india programme. Read on!
Micro-Influencers: Remember Fyre Festival? The influencer-fuelled drama, which brought the hypocrisy out for almost all of us? Or that oneinfluencer, who had more than two million Instagram followers but couldn’t even sell thirty-six t-shirts despite all the hype and range. Does this mean that companies should jump the ship?
While the influencer culture (be it on TikTok, Instagram or Twitter) seems to be peaked, the era of fake influencers is long gone. It is high time we stop taking our customers for granted. They have evolved and can see through look-alike social media pages filled with motivational quotes, larger-than-life glossy layouts, and picture-perfect images. It is time that we address the grey part of Influencer marketing, which bringsus to the ‘lurkers’, making for almost fifty-two per cent of users posting once a week or even lesser. These hibernating users with the close-knit community are where the money is. They don’t get easily influenced and their decent number of followers believes them to be loyal and not the ones to blindly pursuing money.
Voice-Based SEO: Your SEO is all about typing until now. But people these days, they believe in voicing their opinions. Is your search optimised for this? Are you optimising your content for the way people talk? Thanks to the advent of voice assistant and enhancement of voice search capabilities, it makes only more sense to include long-tail keywords and smart searches people often use when they talk. To do so, the loading time of your website should be super quick and images should be voice-search optimised. Also, more than twenty-two per cent of voice-based queries are location-specific. So, using the regional language and key phrases such as ‘near me’ might perk up your chances to feature in a voice-based search.
Position Zero: The much-enviable position before the first search result, vouching for the originality and the hallmark bearing Google’s love for you. But how do you get it? Like most things, Google has kept it as a secret. The best way to go about it is to content and SEO to work in synergy. Make content customer-centric and not for search engine. If the content is original, fresh and answers what customers are looking for (Who, What, When, Where, Why and How), rest will follow.
It is the SEO gold and lets you leverage that position by redirecting organic traffic to your website. Usually, it is Wikipedia content, but it doesn’t mean you don’t try. You try and rather than just creating content adding to the clutter and noise, create content that matters.
Omnichannel Marketing: Omnichannel presence means to be everywhere. What it doesn’t mean, Jack of all trades, Master of None.’ What it means is creating consistent, seamless and streamlined online and offline communication based on a customer’s behaviour at any point of sales funnel. Omnichannel marketing leads to more personalised customer communication. Often it starts with laying a user’s persona such as demographics, buying preference and engagement with the brand. If a brand doesn’t have an offline presence, it would mean merging and fusing the experience of a desktop website and a mobile website.
Video Marketing: Many of us love to hate TikTok. But either way, it is an infotainment channel that has brought old and young together. It can be foolish, sometimes, agreed but this platform has harnessed the attention span or the lack thereof to its advantage. The videos are thirty-second long (or short) ranging from strange, hilarious, educative to even downright offensive. But it brings the videos back to the limelight. We aren’t talking about the old, dull and boring discordant music and monotonous corporate voice types but the peppy AVs – the ones that deliver a message right to the point. Large-scale AI uses predictive analysis to ascertain the information flow for the users and show content they like.
With the surge of Instagram, YouTube, WhatsApp and Facebook stories, creating videos make even more sense. Besides, making videos is just easy these days.
So, here we go! These five digital marketing trends will help your brand to get noticed and stay on track with your journey of digital transformation. Good luck!