Mysore/Mysuru: Cycle Pure Agarbathi, the world’s largest incense manufacturer in city, is the world’s first and only company in the home worship segment to earn the Zero Carbon or Carbon Neutral Certification. 

The conglomerate’s effort has been recognised by the United Kingdom’s (UK) Natural Capital Partners, a widely known voluntary carbon offset and sustainability solutions provider in the world.

Cycle Pure collaborated with multiple sustainability initiatives to achieve zero carbon. Their Andipatti and Theni Wind Power Projects in Tamil Nadu deliver zero-emissions. The project is validated and verified by the Verified Carbon Standard (VCS) and registered with the CDM. 

The brand measured its Green House Gas (GHG) emissions and reduced them to net zero through internal changes and through carbon offsetting externally, in accordance with the related requirements of The Carbon Neutral Protocol. The company has reduced 11.040 tonnes of Carbon Dioxide Equivalent (CO2e) through carbon offsetting over the last eight years.

Speaking about the certification, Cycle Pure Agarbathi Managing Director Arjun Ranga said: “Today, as climate change unfolds before our eyes, it is our responsibility to provide a healthy planet to our future generations. By choosing to be a zero-carbon manufacturer, we are committed to the future of Mother Earth.” 

The NR Group embarked on its journey toward carbon neutrality in 2014 with the aid of The Carbon Consulting Company. The brand sponsored projects to offset the Carbon Footprint by retiring the Carbon emissions of 9,753 tonnes from Andipatti Wind Power 2015, 9,733 tonnes from West India Wind Power Project 2016, 9,741 tonnes Harapanahalli Wind Power 2017 and 8,741 tonnes in 2018, 10,585 tonnes from Andhra Pradesh, Rajasthan, Karnataka State Solar Power 2019, 11,040 Tonnes from Telangana and Maharashtra Solar Power 2020.