B.M. Nagendra has been awarded Ph.D in Commerce by the University of Mysore for his thesis ‘Effect of E-Satisfaction and E-Word of Mouth Marketing on Purchase Decision of Customers in Hotel Industry.’ [Guide: Dr. S. Hemanth Kumar]
B.M. Nagendra has been awarded Ph.D in Commerce by the University of Mysore for his thesis ‘Effect of E-Satisfaction and E-Word of Mouth Marketing on Purchase Decision of Customers in Hotel Industry.’ [Guide: Dr. S. Hemanth Kumar]
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