Mysuru: Leading home grown jewellery brand Malabar Gold & Diamonds will be launching a new campaign to add charm to its enchanting “Allure” range of fancy shaped diamond collection. The TV commercial will see a unique casting of celebrity Bollywood sisters Kareena and Karishma Kapoor, acting together for the first time ever for a brand commercial.

The commercial starring the Bollywood divas is expected to be a big hit amongst their fans and it would be promoted extensively in social media through different promotional activities across different digital platforms.

“Intricately carved and passionately designed, the Allure collection is an ideal possession for the quintessential diamond connoisseur. We are targeting evolved customer profiles, typically ladies cutting across age group who own a diamond and appreciate the finer subtleties of its designs,” MP Ahammed, Chairman, Malabar Group of Companies, said in a statement.

The Allure collection of fancy cut diamonds is the latest offering from its exclusive diamond brand MINE. The collection comes in an array of fancy shaped diamonds like Pear, Princess, Marquise, Oval, Heart Emerald and Cushion. Fancy diamond shape offers a new opportunity of fresh and modern design in diamond jewellery with designs in pink and white gold. The luring collection comes with a price tag ranging from Rs.30,000 to Rs. 50 lakh. The product category caters not only to light and medium party wear but also include impressive designer and bridal collections.