Mysore/Mysuru: Every Indian bride carries with her a world of emotions — the rituals she has grown up watching, the culture she belongs to, the memories she holds close and the jewellery that becomes part of her identity on one of the most important days of her life.

Malabar Gold & Diamonds, one of the largest gold and diamond retail chains in the world, has long understood the significance of bridal jewellery in India’s rich cultural fabric.

By marking a major milestone, Mysore Malabar Gold & Diamonds has  unveiled the 15th edition of its flagship ‘Brides of India’ Campaign.

The event was attended by key guests, including customers and designers — Neha, Reshma Taj, Ibbi, Iqra Khan, Pooja Gowda and Shiraj. Also present were Assistant Store Head Mohammad Anshaj, Deputy Store Head Dayanand and the management team.

M.P. Ahammed, Chairman, Malabar Gold & Diamonds, said, “Each year, the Brides of India Campaign is our tribute to the brides of this country, and the 15th edition marks a significant milestone for us. We have highlighted how brides honour tradition while bringing their own expression to it. This edition celebrates the depth of those traditions — the memories, rituals and relationships that define her. With Malabar’s commitment to transparency and quality assurance, we want every family to feel confident in choosing jewellery that is meaningful and trustworthy.”

What makes the collection even more special is its pan-India accessibility, allowing any bride, anywhere, to choose jewellery from any cultural style. A bride in Chennai can opt for an elaborate Rajasthani polki set, just as a bride in Delhi can bring home temple jewellery from South.

The 2025 edition brings together some of Malabar’s signature bridal lines, including the Divine Collection inspired by Indian heritage and temple art, the gemstone-rich Precia Collection featuring rubies, emeralds and sapphires and the contemporary yet tradition-rooted Diamond Collection which blends radiant diamonds with motifs drawn from India’s cultural landscape.