Joyalukkas, the world’s favourite jeweller, celebrated a significant milestone with the grand opening of its eighth showroom in the United States, located in Iselin, New Jersey. The inauguration, held on July 11, 2026, marks a decade of the brand’s presence in USA — a journey that began in 2016 and has since grown to encompass eight showrooms across the country.

The new showroom at 42 Marconi Ave, Iselin, NJ was inaugurated in the presence of Mayor John E. McCormac, Mayor of Woodbridge Township, along with John Paul Alukkas, CEO of Joyalukkas Jewellery & Sonia Alukkas, Director, Joyalukkas Jewellery. The event was attended by members of the local community, dignitaries and loyal customers who gathered to celebrate this new chapter in the brand’s journey across America.

Completing a decade of trust in the United States, the Iselin showroom becomes the eighth Joyalukkas destination in the country, joining existing locations in Artesia (California), Naperville (Illinois), Dallas (Texas), Atlanta (Georgia), Chicago (Illinois), and Edison (New Jersey). This expansion reflects the brand’s enduring commitment to serving the vibrant Indian diaspora and the wider multicultural community across America, bringing world-class jewelry closer to customers who value trust, purity, and timeless design.

John Paul Alukkas, CEO of Joyalukkas Jewellery, said, “The opening of our Iselin showroom is a proud moment for us as we continue to strengthen our presence in the United States. New Jersey has a warm and vibrant community, and we are delighted to bring the Joyalukkas experience closer to our customers here. Our commitment remains unchanged —to offer jewellery of exceptional quality, backed by trust and transparency. We look forward to serving customers in Iselin and beyond.”