Mysuru: Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and a responsible jeweller, recently announced M.S. Dhoni as its Brand Ambassador, marking the beginning of a long-term association centred around The Responsible Jeweller, the brand’s philosophy of taking responsibility beyond jewellery.

The Responsible Jeweller is Malabar Gold & Diamonds’ long-term commitment to responsible business practices across the jewellery value chain. It reflects the brand’s approach to ethical sourcing, trusted quality, transparent pricing, responsible manufacturing and customer-first policies, reaffirming its belief that every jewellery purchase should be backed by confidence, accountability, trust and responsibility to all stakeholders. This commitment is brought to life through Malabar Promises, a comprehensive framework of customer-first commitments.

One of India’s most admired sporting icons, M.S. Dhoni is the only captain in the history of international cricket to lead India to victory in all three ICC white-ball tournaments. Admired for his integrity, consistency and humility, he embodies the values that have defined Malabar for over 33 years since its inception in 1993.

Commenting on the partnership, M.P. Ahammad, Chairman, Malabar Group, said: “Consumers today expect more from the brands they choose. Beyond exceptional products, they seek transparency, authenticity and confidence in every purchase. We believe jewellery industry has a responsibility to meet these expectations through ethical business practices, uncompromising quality and a customer-first approach. Dhoni has earned the respect and trust of millions. We are delighted to welcome him to Malabar family and look forward to inspiring greater confidence in jewellery buying.”

Dhoni said: “Throughout my career, I have believed that trust is earned through actions and consistency. That is what makes this association with Malabar Gold & Diamonds meaningful for me. I look forward to supporting Malabar in encouraging more people to make informed jewellery-buying decisions and choose with confidence.”