Kochi: Joyalukkas Group has announced a Rs. 100 crore allocation towards expanding its charitable initiatives and strengthening its support for underprivileged and vulnerable communities across the country.

The announcement was made by Keralam Chief Minister V.D. Satheesan during the 70th birthday celebrations of Dr. Joy Alukkas, Founder and Chairman of the global jewellery group.

The initiative will focus on housing for economically and socially disadvantaged families, girls’ education, elderly care, medical assistance for underprivileged, women’s empowerment and environmental conservation.

Dr. Joy Alukkas said that Joyalukkas aims to make a meaningful contribution towards creating an inclusive society that provides opportunities for people across all sections. He emphasised that true development can be achieved only through economic and social progress of communities at grassroots level.

He added that Joyalukkas has successfully completed several charitable projects worth crores of rupees across the country and plans to undertake more extensive initiatives for the underprivileged in the coming years.

The birthday celebration was attended by film personalities Mammootty, Dileep, Kunchacko Boban, Nadirshah and Antony Perumbavoor; magician Gopinath Muthukad; business leaders Kochouseph Chittilappilly, Gokulam Gopalan, T.S. Pattabhiraman and Navas Meeran; Minister Mons Joseph; MP Hibi Eden; MLAs Uma Thomas, T.J. Vinod and Rajan P. Pallan; Kochi Mayor V.K. Minimol and Thrissur Mayor Dr. Niji Justin, among others.