She will be showcased on ‘Brides of India 2023’ campaign

Mysore/Mysuru: Malabar Gold and Diamonds, the 6th largest jewellery retailer globally with 312 showrooms across 10 countries, has signed Bollywood actress Alia Bhatt as their new Brand Ambassador.

Alia Bhatt is the latest addition to the roster of Malabar Gold & Diamonds’ Ambassadors, which includes actors such as Anil Kapoor, Kareena Kapoor Khan and Karthi.

Alia Bhatt will be showcased on the flagship bridal campaign — Brides of India 2023.

After making her debut in 2012, Alia Bhatt has quickly transformed into one of the most sought-after actresses in India, with a score of blockbuster movies under the belt. She has garnered praise for her versatility as an actress, her humble persona and stunning looks, representative of a new era of super talented actors hailing from India. She is also set to make her Hollywood debut in the movie, Heart of Stone, soon.

The announcements come in the wake of the 30th anniversary of Malabar Group, which began their operations in 1993. The signing of Alia Bhatt as the Brand Ambassador will bring a new global outlook to the brand as they set their eyes on new markets such as the UK, Australia, Canada, South Africa, Egypt, Bangladesh, Turkey and New Zealand, as well as strengthen their presence in existing markets.

“I am delighted to be the face of a global brand such as Malabar Gold & Diamonds. Having witnessed first-hand their acceptance amongst Indians and Indian sub-continental audience, the immense success they have reaped abroad should be a source of great pride for us and I am humbled to be a part of the Malabar family,” said Alia Bhatt.

“We are very excited to welcome Alia Bhatt into the Malabar Family. Over the years, our brand ambassadors have played an instrumental role in elevating our brand’s status in the eyes of our customers and we are looking forward to taking Malabar Gold & Diamonds to new heights with Alia Bhatt as the face of the brand. As Malabar Gold & Diamonds celebrates its 30th anniversary, we are reaffirming our commitment to providing our loyal customers with the best jewellery shopping experience,” commented Malabar Group Chairman M.P. Ahammed.