Mysore/Mysuru:  As part of the auspicious festival of Akshaya Tritiya, Tanishq, India’s leading jewellery brand from the House of Tata, taps into the natural gemstone jewellery — an emerging category witnessing growing consumer interest in India.

Anchored in a curated selection of 100% natural gemstones, this strategic move signals Tanishq’s intent to shape a space defined by authenticity and design-led aesthetics, alongside the introduction of its latest collection, ‘Hues,’ within this category.

The idea behind ‘Hues’ draws inspiration from the fluidity and richness of an Indian summer, where these elements are reinterpreted into sculptural forms and bold contemporary compositions. At the centre of each design lies the gemstone, with contour, structure and silhouette thoughtfully crafted to enhance its natural vibrance and depth.

The range showcases a diverse play of cuts, from classic marquise and intricate tabiz cuts to smooth, cabochon-finished stones, each bringing out a unique character and brilliance.

Crafted exclusively in 18kt gold, ‘Hues’ reimagines the way gold is experienced this Akshaya Tritiya — moving beyond traditional, investment-led purchases to jewellery that is expressive and meant to be worn.

Bringing together a selection of carefully sourced natural-coloured gemstones from regions across the world, such as emeralds, amethysts, citrines, tourmalines and tanzanites, each stone is 100% natural in origin, sourced with expertise and selected through rigorous standards for its colour, clarity, and intrinsic character.

At the heart of the campaign is Triptii Dimri, bringing alive the spirit of ‘Hues.’ The campaign celebrates colour as a powerful form of self-expression, capturing how jewellery becomes an extension of a woman’s mood, individuality and evolving personal style.

Triptii embodies the spirit of ‘Hues’ — effortlessly elegant and refreshingly modern, where individuality meets timeless grace.

Garima Maheshwari, Head of Design, Tanishq said, “With Hues, we set out to create one of India’s most ambitious design-led explorations of natural gemstone jewellery in recent years. The range draws from the richness of the Indian summer — its lush landscapes and vivid colours—and translates these into jewellery through sculptural silhouettes and fluid compositions.”

Speaking of the association, Triptii Dimri said, “What I love about this collection of Tanishq, as well as the campaign, is how naturally it brings out the idea of self-expression through different colours. With Hues by Tanishq, it feels less about the occasion and more about expressing who you are in the moment, in a way that’s effortless and personal.”

Starting from Rs. 30,000, the range offers a versatile selection designed for both occasion and everyday wear. To mark Akshaya Tritiya, Tanishq presents exclusive festive offers, including up to 20% off on making charges of gold jewellery and on diamond value, along with a flat Rs. 201 off per gram on gold jewellery purchases. Customers can also benefit from the Festival of Exchange.