Mysuru: Apollo BGS Hospitals, Mysuru, yesterday launched ‘Always Open. Always Here.’, a first-of-its-kind initiative that makes routine and planned healthcare services available across all seven days of the week, including Sundays.

Apollo’s emergency, critical care and inpatient services have always been available 24×7. The new initiative extends Sunday access to outpatient consultations, diagnostics, preventive health checks, follow-up consultations and scheduled procedures, helping patients and families seek timely care without waiting for a weekday.

Dr. Prathap C. Reddy, Founder & Chairman, Apollo Hospitals Group, said, “For more than four decades, Apollo has believed that healthcare is not only about treating illness, but about protecting health and preventing disease. ‘Always Open. Always Here.’ is a continuation of that promise. We have always been available for emergencies and critical care. We are now extending the same commitment to routine and preventive care across all seven days of the week. This is our seal of service to every Indian.”

He added, “This initiative is also a tribute to every doctor, nurse, technician and healthcare worker at Apollo and to their families. Healthcare is a profession built on service above self. Their commitment allows us to take this step for patients and families across India. If one timely consultation helps detect disease early or prevent a crisis, we would have changed a life. If we inspire millions to choose care before crisis, we would have changed the future.”

A legacy of firsts

Apollo Hospitals has always believed that healthcare transformation begins by challenging what society has learnt to accept as normal. Dr. Reddy questioned why a place meant to save a life should be called ‘Casualty’ and helped redefine it as ‘Emergency’ across hospitals.

He lent his voice to ending smoking on flights when it was still considered commonplace and helped give pharmacies the unmistakable green identity recognised today. These were simple changes that altered behaviour and have been the hallmark of his journey: to see what others take for granted, ask why it cannot change, and then change it for millions.

Since 1983, Apollo has played a defining role in Indian healthcare and patients from over 150 countries now walk through Apollo’s doors.

With ‘Always Open. Always Here.’, Apollo adds another first: taking on the barrier of time in routine healthcare.

Dr. Preetha Reddy, Executive Vice-Chairperson, Apollo Hospitals, said, “People should be able to seek medical care at a time that fits more easily into their lives. For working professionals, caregivers and families balancing multiple responsibilities, having the option to consult a doctor, complete a health check or continue with follow-up care, particularly on Sundays, can make a meaningful difference. ‘Always Open. Always Here.’ reflects our commitment to ensuring that the trusted care people expect from Apollo is available every day of the week,  whenever they need it.”

What changes for patients

Patients will be able to access specialist consultations, preventive health checks, diagnostics, follow-up consultations and scheduled procedures on Sundays, subject to hospital-specific schedules and service readiness.

This means a working professional can complete a health check without taking weekday leave, a family can bring an ageing parent for a planned diagnostic test, and a patient awaiting a follow-up consultation need not wait until Monday.