Mysuru: Bhima Jewels, a trusted name in the jewellery industry with a legacy spanning over 100 years, has reaffirmed its commitment to excellence and innovation with the launch of its latest Diamonds Campaign “Shine Brighter As You Evolve.”

The campaign, which celebrates the unbreakable spirit of women, features Sobhita Dhulipala as its Brand Ambassador.

Abhishek Bindumadhav, Managing Director of Bhima Jewels, expressed his enthusiasm for the campaign, saying, “At Bhima Jewels, we take immense pride in our 100-year legacy, built on an unwavering foundation of trust, purity, craftsmanship, and a dedication to enhancing the customer experience. We are thrilled to continue our association with Sobhita Dhulipala as the face of Bhima Jewels. Sobhita beautifully embodies the values that define our brand — her elegance, grace, and versatility perfectly align with Bhima Jewels’ essence and commitment.”

“Our latest campaign honours women of all ages and backgrounds for their unwavering determination to move forward and continuously reinvent themselves,” added Bindumadhav.

Sobhita, speaking about her continued association with the brand, said, “I am absolutely thrilled to be a part of the Bhima Jewels family! Being part of their second and latest campaign, ‘Shine Brighter As You Evolve,’ was an incredible experience. The campaign’s powerful message resonates deeply with me, as it reflects my own journey, years of dedication, self-improvement and perseverance to reach every milestone along the way.” The stunning diamond collection from Bhima Jewels stands as a testament to the brand’s dedication to celebrating life’s milestones.