Mysore/Mysuru: CaratLane, India’s leading omni-channel jewellery brand, launched its 2nd store in Mysuru at Nexus Centre City.

The store was inaugurated recently at the Nexus Mall  with the tradition of a coal breaking ceremony, signifying the birth of a new store and prosperous times ahead. The launch was attended by friends, family and loyal customers of the brand.

The brand is focused on making all forms of trial available in every pin code where it has strong customer interest and this store will address the needs of one such catchment. Customers will be able to discover and try designs from CaratLane’s iconic collections, like Butterfly and the exclusive launch — the Harry Potter collection — along with their most popular jewellery segments such as modern mangalsutras, classic studs and bestseller rings. Catering to a wider audience and a variety of occasions, the store will also feature kids jewellery and ample options for wedding celebrations this season.

CaratLane has also launched its brand new collection, Alpona, that draws inspiration from the mesmerising traditional Bengali art style and its eight unique motifs, crafted with modern aesthetics. These intricate patterns carry profound meaning in each motif, symbolising prosperity, good health and triumphs.

 Crafted in 14kt gold, white ceramic and diamonds, the gorgeous Alpona motifs can be seen in a variety of categories, including earrings, rings, bracelets and pendants.

Talking about the launch, Atul Sinha, Chief Operating Officer of CaratLane – A Tanishq Partnership, said, “We are delighted to inaugurate our new store in Mysuru and increase our foothold in the South region.  With every new store, we are enabling more and more consumers in a catchment to  browse and discover jewellery designs they like and try the designs in a store near them using features like Try At Home and in store.”