Mysore/Mysuru: Every year Ganesh Chaturthi is celebrated to welcome Ganesha, the Lord of auspicious beginnings to earth. Cycle Pure Agarbathi, India’s largest selling prayer brand, presents the Vedic Parampara Sampoorna Ganesh Chaturthi Puja Kit.

This year, Ganesh Chaturthi falls on Wednesday (Aug. 31).

The kit contains everything one needs to ‘pray the vedic way’ and perform the Ganesh Chaturthi Puja at home. It contains an eco-friendly Varasiddhi Vinayaka idol, puja items, accessories and a step-by-step video walkthrough for Shloka/Mantra recital.

It has been curated as per our Vedic scriptures, with guidance from Vedic scholars. The idol contains Tulsi seeds to turn the festivity into sustainability after Visarjan (immersion).

Speaking about the kit, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “At Cycle Pure, we are constantly working to keep our vedic traditions alive in the modern context. We strive to enhance the prayer and festival experience to help devotees connect to the divine. The Vedic Parampara Sampoorna Ganesh Chaturthi Puja Kit is a complete DIY kit for devotees to conveniently perform the Ganesh Chaturthi puja at home as prescribed in our scriptures.”

The Sampoorna Ganesh Chaturthi Puja Kit is available on www.cycle.in and across multi retail stores, supermarkets and hypermarkets.