Cycle Pure invites devotees to celebrate Mahashivarathri through story-telling campaign

Cycle Pure invites devotees to celebrate Mahashivarathri through story-telling campaign

February 27, 2022

Mysore/Mysuru: Cycle Pure Agarbathi, the world’s largest incense manufacturer, has invited devotees to share stories of their neighbourhood Shiva temples to mark the occasion of Mahashivarathri on Mar. 1.

Shiva devotees can be found everywhere and so are Shiva temples; from great monuments in the lofty peaks of the Himalayas to hidden cave temples with natural lingas, Shiva temples are everywhere. Each temple has something unique about it. 

Through this campaign, Cycle Pure aims to spread the sense of devotion and spirituality. Devotees can share their stories on Instagram by using the hashtag #ShivaratriWithCycle and win devotional gift hampers from

Speaking about the story-telling campaign, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, says, ‘Our heritage and culture have been kept alive through the power of story-telling. Every story can fascinate. Every story can inspire. So I would humbly urge people to share their Shiva temple stories on our Instagram handle. After all, Shivarathri is a time to share inspiring stories of Lord Shiva.”

The Mysuru-based brand also offers the Sampoorna Shiv Puja kit, a complete puja kit containing all puja essentials to perform the Mahashivarathri Puja as per our tradition. Devotees can also attend the live Mahashivarathri Puja on the PurePrayer App.


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