‘Gold Hallmarking ensures quality and protects consumer rights’
News

‘Gold Hallmarking ensures quality and protects consumer rights’

June 24, 2021

Thrissur: Starting from June 16, 2021, the Government of India (GoI) has made mandatory Hallmarking for gold jewellery

Welcoming the move, Joyalukkas has, in a press release, said this decision aims at protecting consumer rights and proves serving the customer with excellence is of paramount importance.

Customers buy gold as a form of savings or investments, and it should translate into profit, as everyone thinks of gold as a safe and secure investment option. This move will mark the beginning of a new era in the jewellery market. There is no doubt that with the enactment of the Hallmarking Act, the value of the Indian jewellery market has soared high in the global market. This legal provision ensures that only 916 Hallmarked gold jewellery with the BIS seal will be allowed to be sold. This will not only benefit the consumer but also ensures greater transparency in the market and eliminates frauds.

“From the very beginning, Joyalukkas has made quality its cornerstone and offered customers only Hallmarked Gold jewellery with a variety of designs and innovations that echoed the changing trends in the jewellery market. We also offer full protection for the jewellery they buy and never compromise on quality or purity. Every jewellery purchased at Joyalukkas bears the BIS 916 Hallmark stamp of authenticity.” the press release added.

Under the new policy, customers will be able to purchase the jewellery with confidence and absolute certainty that they are assured of purity and quality. One of the benefits that await the customer through Hallmarking is that there will be no devaluation except for wear and tear when selling gold jewellery.

READ ALSO  Elderly woman conned: Receives fake gold jewellery in exchange for her original jewellery

It is also a matter of pride that with the implementation of the Hallmarking Act, India will become one of the 100% pure gold markets in the world. Also, customers can easily find all the details of their gold jewellery digitally by entering the unique ID of their Hallmarked jewellery, said the release from Joyalukkas.

ABOUT

Mysuru’s favorite and largest circulated English evening daily has kept the citizens of Mysuru informed and entertained since 1978. Over the past 45 years, Star of Mysore has been the newspaper that Mysureans reach for every evening to know about the happenings in Mysuru city. The newspaper has feature rich articles and dedicated pages targeted at readers across the demographic spectrum of Mysuru city. With a readership of over 2,50,000 Star of Mysore has been the best connection between it’s readers and their leaders; between advertisers and customers; between Mysuru and Mysureans.

CONTACT

Academy News Papers Private Limited, Publishers, Star of Mysore & Mysuru Mithra, 15-C, Industrial ‘A’ Layout, Bannimantap, Mysuru-570015. Phone no. – 0821 249 6520

To advertise on Star of Mysore, email us at

Online Edition: [email protected]
Print Editon: [email protected]
For News/Press Release: [email protected]