Guest lecture at VTU on e-Marketing in India

Guest lecture at VTU on e-Marketing in India

April 30, 2018

Mysuru: The Department of MBA, Visvesvaraya Technological University (VTU), Post-Graduate Centre in city had recently organised a guest lecture on “e-Marketing in India”. Ajay Kamath, Group Delivery Manager, Theorem India, who was the resource person shared his knowledge.

During his interaction, Kamath made the students understand that e-Marketing is the process of marketing a brand using Internet.

It includes both direct response marketing and indirect    marketing elements and uses a range of technologies to help connect businesses to their customers and using digital technologies to help sell goods or services. These technologies add to traditional marketing methods but the basics of marketing remain the same – creating a strategy to deliver the right messages to the right people, he said.

Prof. Renuka Murthy, Chairperson of MBA Department spoke about barriers and implementation of e- marketing and challenges like bad reputation, marketing integration, privacy, new layer of e-mail etc.


Mysuru’s favorite and largest circulated English evening daily has kept the citizens of Mysuru informed and entertained since 1978. Over the past 45 years, Star of Mysore has been the newspaper that Mysureans reach for every evening to know about the happenings in Mysuru city. The newspaper has feature rich articles and dedicated pages targeted at readers across the demographic spectrum of Mysuru city. With a readership of over 2,50,000 Star of Mysore has been the best connection between it’s readers and their leaders; between advertisers and customers; between Mysuru and Mysureans.


Academy News Papers Private Limited, Publishers, Star of Mysore & Mysuru Mithra, 15-C, Industrial ‘A’ Layout, Bannimantap, Mysuru-570015. Phone no. – 0821 249 6520

To advertise on Star of Mysore, email us at

Online Edition: [email protected]
Print Editon: [email protected]
For News/Press Release: [email protected]