Mysuru:  Toys are not just playthings but they play an important part to shape the development of children. While toys are playthings for kids, they are memories for adults.

Hamleys of London, which has been The Finest Toy Shop in the World bringing magical experiences and joy to children of all ages for 258 years, has made its way with the launching of its first store at Forum Mall on Hyder Ali Road in city.

Hamleys’ rich history began with William Hamley, a Cornishman from Bodmin, England. William Hamley dreamed of the best toy shop in the world when opening his toy shop at Holborn, London in 1760.

With over three thousand products on display, the store offers an amazing selection of toys from much loved home-grown brands and a range of in-house branded toys that include its signature teddy bears, toy soldiers, wooden toys, bath toys and much more.

Prominent animated characters such as Tom & Jerry, Peppa Pig, Minions, My Little Pony and others are all friends of the brand. Fun props and fixtureswithin the shop, enhance the vibrant environment to create an experience where children are encouraged to play with toys.

Hamleys is known for a unique in-store magical experience it provides to both children and parents. The new store promises to take that experience a notch higher and set a benchmark for the upcoming stores.

The Hamleys experience has always been about its unique brand of theatre and entertainment, transporting families through a world of imagination and discovery. It is for this reason, that the toy shop has been a pioneer in introducing the most popular international characters to India through exclusive meet and greet events and live demonstrations at stores.

Hamleys, in India, has grown to be recognised as a trend setter for new and magical experiences for children. The brand has 77 stores spread across 30 cities in the country and is only growing.