Mysuru:Sri Dharmasthala Manjunatheshwara Institute for Management Development (SDM-IMD), Mysuru, is organising a two-day International Conference on Marketing on Oct. 26 and 27. The conference aims to provide a platform for industry, marketing practitioners and academia to share their knowledge and experiences of marketing in digital milieu.

The conference is expected to be a confluence of marketing minds where there will be active sharing of best practices of contemporary marketing in digital era. The research papers to be presented are in the domain of integrated marketing communication, consumer behaviour, digital, green, social and services marketing. The research papers include both empirical and conceptual papers.   

The inaugural address will be delivered by B.C Rao, Managing Director, Kennametal India Ltd., Bengaluru and the valedictory address will be by Dr. Bhimaraya Metri, Director, IIM-Trichy. Technical session speakers are Rajendra Babu, Manager-ITC Ltd. and Ravi Shankar, CEO, Aim High Consulting.

For details, contact Prof. S. Jayakrishnan, Conference Chair on Mob: +919886287474. Papers can be sent to: [email protected]. Visit https://sdmimd.ac.in/mc2017/ to know more about the conference.