Mumbai: Film actor R. Madhavan has signed an agreement with Jos Alukkas to be their Pan-Indian Brand Ambassador for future operations.

South Indian actress Keerthy Suresh will continue as the Brand Ambassador of the leading jewellery group. Both the artistes signed the agreement at a function held in Mumbai.

Sources from Jos Alukkas have informed that they chose Madhavan in a bid to disseminate the brand philosophy of the group across India. Jos Alukkas has major Pan-India expansion plans.

Jose Alukka, Chairman of the Group says, Keerthy Suresh will continue to represent the gold and diamond brands of Jos Alukkas.

The recognition that both the stars have won across India is expected to contribute to the future campaigns of Jos Alukkas, which has been functioning on the strong pillars of dedication and ethos for the last 58 years.

Jos Alukkas has consistently been leading the gold business in Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala and Puducherry.

Reacting to the Amba-ssadorship, Madhavan said he is happy to collaborate with a brand which stands as the synonym of honesty in business.

Keerthy Suresh said Jos Alukkas satisfies the rising demand of women in new world.

At the function held in Mumbai, the Managing Directors of Jos Alukkas — Varghese Alukka, Paul J. Alukka and John Alukka — handed over the agreement to the actors.