Mysore/Mysuru: Joyalukkas, the world’s favourite jeweller with a legacy spanning over six decades, has unveiled its much-anticipated nationwide festive campaign titled ‘The Season of Gifting.’

 Running across all showrooms in India from Dec. 12, 2025 to Jan. 4, 2026, this initiative reinforces the brand’s deep commitment to delivering unparalleled value and an exceptional shopping experience during the peak festive and wedding season.

As part of a global network spanning 190 showrooms across 12 countries, this campaign highlights Joyalukkas’s continued dedication to its customer-first philosophy and market leadership position in India’s dynamic jewellery retail landscape.

Customer benefits

The ‘Season of Gifting’ campaign presents customers with two exceptional offers designed to maximise value and enhance the festive shopping experience throughout India. Customers can avail themselves of an additional Rs. 250 per gram on old gold exchange, providing excellent value for those looking to refresh their jewellery collection.

The campaign features a flat 25% discount on the value of diamonds and uncut diamonds, making this the perfect opportunity to acquire stunning certified pieces with significant savings.

These limited-period benefits have been carefully designed to help customers celebrate the season with extraordinary value while accessing Joyalukkas’s renowned collections.

Leadership perspective

Dr. Joy Alukkas, Chairman of the Joyalukkas Group, announced the festive campaign and said, “Our Season of Gifting campaign represents our heartfelt way of appreciating the enduring trust and affection we receive from jewellery lovers across India. We understand that jewellery transcends mere purchase – it embodies emotion, celebrates relationships and symbolises cherished bonds. Through these exclusive offers, we aim to infuse more joy, value and convenience into the year-end festive season, creating memorable experiences for everyone who walks through our doors. We extend a warm invitation to all to visit our showrooms and participate in this special celebration of togetherness and giving.”

The campaign extends across Joyalukkas’s extensive Indian retail network, ensuring customers nationwide can access expertly curated collections crafted to global standards of excellence. Each piece in the diamond and uncut diamond collections is backed by certified authenticity and features responsibly sourced gemstones that meet stringent quality parameters.

Campaign duration

The ‘Season of Gifting’ festive offer remains valid from Dec. 12 to Jan. 4, exclusively across all Joyalukkas showrooms throughout India. Customers are invited to visit their nearest Joyalukkas showroom to celebrate the festive season with extraordinary value, timeless designs and the trusted service that has become synonymous with the brand’s identity in the Indian market and beyond.