Mysuru: Joyalukkas, the world’s favourite jeweller, has launched ‘Joywali Diwali’, its festive celebration for 2026, with a flat 50% off on making charges (V.A) across its entire jewellery collection.

The offer runs at all Joyalukkas showrooms in India until Nov. 8, 2026, giving customers more reasons to celebrate, upgrade and gift this Diwali.

The offer covers gold, diamond, uncut diamonds, precious stone, platinum and silver jewellery available at Joyalukkas stores. Customers can choose from their range of over one million designs, ranging from traditional Indian and ethno-contemporary creations to Italian, Turkish and global styles. Whether shoppers are looking for a bridal set, a festive statement piece or an everyday favourite, Joyalukkas offers something for every taste, occasion and budget.

More Value, Every Way

Alongside the making-charge offer, Joyalukkas is offering 0% deduction on old gold exchange. Customers can bring in gold jewellery bought from any jeweller and exchange it at its full value, without losing a single gram.

For those who want to convert old jewellery into cash, Joyalukkas provides instant payment within 15 minutes.

Every purchase at Joyalukkas is backed by their assurance of trust and long-term value. This includes free lifetime maintenance, one year of free insurance and a buyback guarantee, so the jewellery customers choose this Diwali will continue to hold its value for years to come. Each showroom also offers a personalised shopping experience, with expert staff to guide customers.

Dr. Joy Alukkas, Chairman and Managing Director, Joyalukkas Group, said: “Diwali celebrates new beginnings and the joy of sharing them with the people we love. With ‘Joywali Diwali,’ we wanted to make that joy even more rewarding. From flat 50% off making charges to zero deduction on old gold exchange and instant cash in just 15 minutes, every part of this celebration is designed to give our customers more value and choice. We invite everyone to visit their nearest Joyalukkas showroom and celebrate the festival of lights with us.”