Hyderabad: Joyalukkas, the world’s favourite jeweller with over 190 showrooms across 12 countries, has announced the global launch of Primora, an exclusive  designer diamond jewellery collection inspired by the remarkable hornbill, a bird celebrated for its vibrant beauty and legendary lifelong devotion to its partner.

Launching across Joyalukkas showrooms worldwide on Aug. 22, Primora pays tribute to enduring love, meaningful connections and the timeless bonds that define life’s most cherished moments. Drawing inspiration from the hornbill’s graceful form, striking colours and unwavering loyalty, the collection transforms one of nature’s most beautiful stories into elegant jewellery creations. Designed with meticulous craftsmanship and intricate detailing, Primora Collection features an exquisite range of diamond necklaces, earrings, bangles, pendants & rings. Every creation reflects harmony of contemporary design & timeless elegance, making it a meaningful expression of love and commitment for every occasion.

Announcing this exquisite collection, Dr. Joy Alukkas, Chairman, Joyalukkas Group, said: “At Joyalukkas, every jewellery collection begins with a story that resonates deeply with our customers. With Primora, we found inspiration in the extraordinary devotion of the hornbill, a timeless symbol of loyalty and togetherness. Through this collection, we wanted to celebrate the relationships that enrich our lives and create jewellery that carries meaning beyond its beauty. We are delighted to present Primora to customers around the world and hope it becomes a cherished part of their most precious memories.” The Primora Collection has been thoughtfully created for those who value jewellery with meaning. Combining artistic design with exceptional craftsmanship, the collection embodies Joyalukkas’ enduring commitment to quality, innovation and customer delight. The Primora Collection is now available at all Joyalukkas showrooms worldwide