Metaverse platform The Sandbox targets India as main expansion target
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Metaverse platform The Sandbox targets India as main expansion target

January 18, 2024

The Sandbox is reportedly aiming to make India its largest market by the next two years. The metaverse platform is confident of growing its platform in India, as the Web3 industry presently still has a considerable degree of freedom in the country. 

“We want to build a diverse and inclusive world with no borders, bringing different regions of the world together, and with that vision in mind, a year ago, we started out in India to establish a joint venture,” said Sebastian Borget, the co-founder of Sandbox in an interview with CoinDesk at Bengaluru in early December 2023.

The Sandbox is an entity under the venture capital giant Animoca Brands. With over 40 million global mobile installs, the Hong Kong-based platform stands out as a decentralised virtual world. It is known for its partnerships with major brands like Warner Music Group, Ubisoft, and Gucci Vault, as well as its contribution to the surge in demand for virtual real estate. 

This metaverse platform provides players and creators a platform for crafting immersive game experiences, including metaverse casino. They also enable their creations’ safe storage, trade, and monetization. Sandbox also enables users to securely store, trade, and monetize their creations within the metaverse.

Sandbox announced its joint venture with global accelerator Brinc in February 2023. The announcement led to the launch of Bharatbox.

In the last six months, BharatBox teamed up with 25 Indian partners. The collaborators include big names like Eros Entertainment, Hungama, and Shemaro—three major players in Indian cinema. 

The Sandbox has also joined forces with the Okto Web3 wallet. The purpose is to manage cryptocurrency trading and transactions within its Indian ecosystem.

BharatBox and CoinDX partnership

Yet, the CEO of BharatBox, Karan Keswani, is most excited about Sandbox’s collaboration with CoinDCX. He believes this collaboration with the top Indian cryptocurrency exchange will be the key factor in making India The Sandbox’s biggest market.

Bharatbox and CoinDX aim to build knowledge repositories. This includes an ambassador program that would be dedicated to promote the metaverse. The promotion will happen through giveaways, contests, and community-building activities on social media platforms such as Discord and X.

The collaboration aims to develop metaverse projects tailored specifically for the Indian audience. They plan to organise buildathons, create quests, and provide grants and bounties. They also want to build a software development kit (SDK) that works on Android and iOS for both The Sandbox and BharatBox.

Sumit Gupta, co-founder of CoinDCX, highlighted the platform’s dedication for engaging with the community and creating experiences that match the community needs.

The majority of the partnerships BharatBox signed involve contractual and land agreements. This is to ensure the company is able to use its acquired land NFTs in the open metaverse.

This will allow Sandbox to create gaming experiences specifically tailored for India. An example is the recent initiative to introduce India’s legendary Mahabharat to the metaverse.

Bharatbox bringing Mahabharata into the metaverse

BharatBox, meanwhile, has partnered with Mythoverse to introduce Mahabharata into the metaverse and revolutionise digital storytelling through an immersive experience in the process.

Mythoverse is set to enhance the experience with an extensive Avatar collection. The collection features characters from the Mahabharata, each crafted to embody the spirit of the iconic figures. Adding to the avatars as a special collection of NFTs is part of combining Indian heritage with blockchain technology.

Mythoverse Studios, led by Madhu Mantena, aims to retell essential tales of Indian Mythology. They plan to focus on utilising the latest technologies across various platforms, such as gaming, music, AR/VR, and the metaverse. The Mahabharata project is seen as a tribute to the timeless relevance of the epic, aiming to leave a lasting impact on the audience.

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