Mysore/Mysuru: Thanks to sustained marketing efforts of Business Development Units (BDU), the Mysuru Division of South Western Railway has been able to reinstate old freight traffic of maize and add new freight customers in sugar loading.
As per the directives of Railway Board and in a bid to give boost to the freight traffic, BDUs have been set up at Zonal and Divisional levels. The Division has been striving to increase its freight volume as well as its share in freight transport.
For the first time, the Division loaded sugar consignment from Mylar Sugar Companies which loaded 1,320 tonnes of sugar from Shree Mahadevappa Mailara Railway Station, Haveri to Navkar Corporation Limited, Panvel of Central Railway covering a total distance of 760 kilometres. This generated Rs. 13 lakh revenue to the Division.
Adding to the achievement of BDU and in addition to transporting sugar the Division after a gap of two years, the Division transported 1,330 tonnes of Maize from Ranebennur to Rudrapur city of North Eastern Railway covering 2,303 kilometres and generating Rs. 32 lakh revenue.
Trains have emerged as the most convenient, safe and faster way of freight transportation. Due to the immense efforts and initiatives of marketing team, Division was able to generate additional revenue of Rs. 45 lakh during this month.
Regular customer meets were conducted to explain freight schemes and to build confidence in them to choose trains as their preferred mode of transportation.
For any queries regarding freight booking and transpor-tation, parties can contact Business Development Unit, Mysuru Division or can download SWIFT application (Single Window Interface for Freight Transportation) from play store which acts as one point destination for goods and parcel booking.