In Briefs

Ph.D awardee

January 13, 2023

Poornima has been awarded Ph.D in Commerce by the University of Mysore (UoM) for her thesis ‘Impact of Brand Image on Consumer Buying Behaviour of FMCG Products — A Study of Mysuru District’ [Guide: Dr. H.C. Honnappa]

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Mysuru’s favorite and largest circulated English evening daily has kept the citizens of Mysuru informed and entertained since 1978. Over the past 45 years, Star of Mysore has been the newspaper that Mysureans reach for every evening to know about the happenings in Mysuru city. The newspaper has feature rich articles and dedicated pages targeted at readers across the demographic spectrum of Mysuru city. With a readership of over 2,50,000 Star of Mysore has been the best connection between it’s readers and their leaders; between advertisers and customers; between Mysuru and Mysureans.

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