Seamless service
Editorial

Seamless service

June 25, 2019

Primary driving force for most inventions is a need. The time-honoured expression Necessity is the mother of invention, in the nature of a proverb, seems to hog attention more to the factor of need than the sweat and toil that marks the birth of any invention. The question of birth of a need in real life and addressing the only option to fulfil that need by inventing, rather than by hook or crook is what technology is all about. The need for water and air to adequately address issues of survival in general and their qualitative and quantitative availability in particular in the face of scarcity bugging the land and its people seems to have clouded human activities focussed on a plethora of other needs, one of which, the most important one, namely food, also conforming to accepted norms and acceptable preferences of consumers. The debate on these issues brings one to the point of taking a kaleidoscopic view of food, particularly its ubiquitous presence from dawn to dusk, particularly in the life of urbanites, who consume the manna as it were without a care on producing it, thanks to the seamless benefits of inventions, read technology.

Every consumer needs to be made aware of the ingenuity of inventors in designing gadgets for home use as well as large scale operations and researchers sparing no efforts to get maximum mileage from raw materials raised on the fields by the farming fraternity. There is more to the issues bearing on food, but for the scope of this column, the scenario of restaurant industry should interest every urbanite.

The dishes offered by restaurants in the urban space across the country, excluding the cuisine originating in the different countries of the world, both West and East, is only a small fraction of all the dishes in their thousands that the people of the past gave to the world, which is numerically in oceanic proportions. Restaurants that were established decades ago as well as those that have a short history in Mysuru doesn’t seem to have disappointed their patrons, both cost-wise and taste-wise. Some streets of the city hosting the restaurants hold mirror to the unmistakable change in India’s restaurant industry, driven by technology, developed by research teams.

The restaurant industry, which has no entry barrier, witnessing a drastic low in the average age of first-time restaurateurs has cause to pride itself while the Frankenstein of unemployment is staring at the youth, particularly the products of Colleges and Universities. Armed with a smart mobile phone, one can have the dish of one’s liking at the touch of a button. That is seamless service from technology.

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Mysuru’s favorite and largest circulated English evening daily has kept the citizens of Mysuru informed and entertained since 1978. Over the past 45 years, Star of Mysore has been the newspaper that Mysureans reach for every evening to know about the happenings in Mysuru city. The newspaper has feature rich articles and dedicated pages targeted at readers across the demographic spectrum of Mysuru city. With a readership of over 2,50,000 Star of Mysore has been the best connection between it’s readers and their leaders; between advertisers and customers; between Mysuru and Mysureans.

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