Sunpure launches maiden e-commerce platform for online purchase
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Sunpure launches maiden e-commerce platform for online purchase

November 30, 2022
  • South India’s largest edible oil brand provides easy access to its wide range of products via online purchase and home delivery services — first in Mysuru.
  • Guaranteed delivery of fresh products within three hours of online purchase; exclusive ‘Product Combo Offer’ available only for purchases through Sunpure’s new e-commerce website.

Mysuru: Sunpure, South India’s largest edible oil brand, has launched its maiden e-commerce website www.mysunpure.in to provide easy access to its wide range of products. Currently, the online purchase and home delivery services are available in Mysuru and there are plans to expand Sunpure’s online services to all markets across Karnataka in 2023.

This is the first time in the history of the edible oil and food industry of India that a company has facilitated direct purchase of its products from the comfort of the consumers’ homes. Another Unique Selling Proposition (USP) of this e-commerce

initiative is the guaranteed delivery of fresh products, within three hours of the online purchase.

An exclusive ‘Product Combo Offer’ is available only for purchases through Sunpure’s new e-commerce website. Sunpure offers never-before deals on ‘Sunpure Sunflower oil, Sunpure Filtered Groundnut Oil, Sunpure Rice Bran Health, Sunpure Palmpure (imported refined palmolein oil), Sunpure Sugar (refined via a sulphur-free process) and Sunpure swaad (whole wheat atta produced using Swiss technology)’.

Sharing the company’s vision behind the newly launched e-commerce platform, Gokaran, General Manager (Sales and Operations) of MK Agrotech said, “As the manufacturers of the most revolutionary refined Sunflower oil in India, we have witnessed overwhelming love from our consumers for more than two decades now. In keeping with the changing times and evolving consumer needs, Sunpure’s e-commerce platform is a pioneering endeavour to deepen our customer bond and carry forward the brand’s legacy of bringing together technology and tradition. The future looks exciting.”

Sunpure has the distinction of being India’s only chemical-free processed and physically refined oil with an improved patented technology. Sunpure Oil is free from harmful preservatives, like tertiary butylhydroquinone (TBHQ) commonly used in food products, and is also enriched with Vitamins A, D and E.

Sunpure uses RO treated water for refining process and  uses 100% green electricity generated by windmills, producing eight times more power than it consumes.

Last year, Sunpure had appointed actor and philanthropist Sonu Sood as its brand ambassador. The brand’s marketing campaigns have consistently reiterated its core values of purity, trust, care and honesty.

Currently, Sunpure is present in Karnataka, Andhra Pradesh, Telangana, Tamil Nadu,                          Maharashtra and Kerala.

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