Tips for successful promotion on Instagram
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Tips for successful promotion on Instagram

May 31, 2022

Today we will describe for you the main steps that you need to follow at the very beginning of promoting your business on Instagram.

How to use location for posts

Geo location is a tool that allows you to mark the place where a particular picture was taken.

As a current location, you can use not only the place where your organization is located, but also popular places of the city (shopping and entertainment centers, places of cultural recreation, parks and squares, museums, etc.), which will allow you to cover an even larger number of audiences. If the search does not give the desired tag, you can add your location through Facebook.

This item is important for you if you want to attract as many people from your city as possible to your account. Of course, you can always buy real Instagram likes on your posts using a special filter (receiving feedback only from accounts that are close to you), but you can use this option sometimes. Use location tagging on an ongoing basis.

Filling the profile with content

Account promotion is primarily based on creating attractive visual content. It is it that encourages subscribers to get acquainted with the text support of the trade offer.

If users immediately pay attention to your beautiful visual, then you will not need to constantly buy Instagram likes on your posts. You will always receive good feedback.

Characteristics of graphic content:

  • high quality (use the daylight rule): the light should fall on the subject of the photo. As a result, images are clearer and brighter. When you process a photo, use the built-in filters, they will help eliminate the existing shortcomings;
  • captivating storyline. Make a small story out of each photo that tells about the features of the production of goods, the life of your team outside the workflow;
  • unified style (single color scheme, recurring stories or visual components). This will contribute to the designation of your identity, independence. As a result, you will be able to attract the attention of a diverse target audience.
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More stories

Post more stories. After the introduction of Reels, the stories fell a little in coverage, but are still popular. Users are already so accustomed to stories that pages without them (or where they are rarely posted) are perceived as abandoned. Such accounts may be less likely to follow. Some authors post stories every day or every 2 days. At a minimum, you need to post at least a couple of stories a week.

We also recommend keeping important stories up to date. Then they will not disappear after 24 hours. You can create entire collections of thematic stories. For promotion, we advise you to arrange such collections in the same style.

Set up a store

This is true for online stores. Connecting a store and shopping tags on Instagram will allow your customers to buy goods immediately from posts and stories (and soon from reels). Thus, the path from product selection to purchase is shortened, which allows you to increase conversion.

That is, just surfing the social network can bring you a client.

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