US-based scholar delivers talk on ‘Phishing and Cyber Security’ at  MYRA

US-based scholar delivers talk on ‘Phishing and Cyber Security’ at MYRA

March 20, 2017

Dr. H. Raghava Rao, US-based scholar of Information Systems Management, who occupies the AT&T Chair at University of Texas, San Antonio, USA, recently delivered a talk on ‘Phishing & Cyber Security’ at MYRA School of Business in city.

Dr. Rao, who is currently involved in conducting research on information security and safety, spoke about various ways in which information is prone to theft online. Specifically talking about ‘phishing,’ the common term for the attempt to obtain sensitive information such as usernames, passwords, and credit card details (and, indirectly, money), by disguising as a trustworthy entity in an electronic communication, Dr. Rao threw light on several aspects including the psychology of risk. He also mentioned the ‘bounded rationality’ theory of Herbert Simon as well as the ‘Prospect Theory’ propounded by Kahnemann and Tversky. These theories give the contextual framework which helps one understand how humans evaluate risks and take decisions.

Dr. Rao then explained Cialdini’s theories on psychology of persuasion by explaining the six principles of influence reciprocity, commitment/consistency, social proof, authority, liking and scarcity.

He also explained how phishers use these six means to persuade gullible people to share sensitive information with them.


Mysuru’s favorite and largest circulated English evening daily has kept the citizens of Mysuru informed and entertained since 1978. Over the past 45 years, Star of Mysore has been the newspaper that Mysureans reach for every evening to know about the happenings in Mysuru city. The newspaper has feature rich articles and dedicated pages targeted at readers across the demographic spectrum of Mysuru city. With a readership of over 2,50,000 Star of Mysore has been the best connection between it’s readers and their leaders; between advertisers and customers; between Mysuru and Mysureans.


Academy News Papers Private Limited, Publishers, Star of Mysore & Mysuru Mithra, 15-C, Industrial ‘A’ Layout, Bannimantap, Mysuru-570015. Phone no. – 0821 249 6520

To advertise on Star of Mysore, email us at

Online Edition: [email protected]
Print Editon: [email protected]
For News/Press Release: [email protected]