Prepare to be captivated by the breathtaking allure of Varastraa, a label that has revolutionised the world of saree fashion since its inception in early 2018.
Founded by the visionary Seema Haydon, Varastraa is renowned for its innovative approach, seamlessly blending traditional Indian art forms with contemporary designs.
And now, in an exclusive collaboration with Impressionz, Varastraa is set to unveil its latest collection of mesmerising sarees at Hotel Southern Star’s Boardroom on Monday (June 12) from 11 am to 8 pm.
Get ready to embark on a journey through the intricate beauty of Indian craftsmanship as Varastraa showcases an array of handcrafted sarees that are truly “one of a kind.” Witness the magic of delicate Kotas adorned with applique work, meticulously hand-appliquéd onto the fabric to create visual symphony of patterns and textures. Lose yourself in the ethereal elegance of Chikankari embroidery on pastel kanjeevarams, where age-old techniques meet modern sensibilities to form a seamless blend of tradition and sophistication.
But the wonders don’t end there. Be enthralled by the Sitara kaam on tissue chanderis, as tiny metallic elements dance across the fabric, reflecting light and infusing the sarees with a captivating sparkle. And for the environmentally conscious fashionistas, Varastraa introduces the Ombré collection of Batik sarees, hand-painted on organic orange peel fabric, showcasing a harmonious union of sustainability and artistic expression.
Impressionz will present Seema Haydon’s visionary creations and the exceptional craftsmanship of Varastraa at this exhibition, which is a golden opportunity for saree connoisseurs, art enthusiasts and fashion lovers alike to witness the fusion of tradition and innovation first-hand. Discover the magic that awaits you at Hotel Southern Star on June 12 where elegance and sophistication converge to create an unforgettable experience, says Impressionz Organiser Krupa Sumanth.