T&C don’t apply
Editorial

T&C don’t apply

January 19, 2019

Luring consumer fraternity, the land’s masses in reality, in the present era of consumerism, to cough up cash and buy goods, whether they meet a clear necessity or impulse buying, has its element of creativity in the rapidly progressing area of marketing, succeeding in which is the litmus test for survival of business and enterprise in the private sector of the economy. Keeping astride the advancing knowledge in the fields of technology and science, the professionals in the area of marketing are coming out with their signature terminology for presenting the multitude of goods and services to their target population. The governments indulging in production of goods and services are known to be mostly unconcerned about the fate of their enterprises in the world of cut-throat competition in the business world, although vested with the authority of a regulator on many counts, including the authority of capping prices.

The administration functions by laying down laws per se ostensibly for the good of citizens, along with penalties and punitive measures for violation of the laws, subject to the efficiency or otherwise of the implementing arms of the government. Private sector, per se, is required to woo the consuming public adhering to mutually rewarding cordial connect.

Enlarging on the caption of this column, while advertising the products with catchy allurements and glitzy graphics as the fail safe weapons in the armoury of private enterprises, the feature ‘T&C apply’ in small print, virtually as a footnote to the ad legend has its government equivalent of laws and penalties applying to the citizens. We are talking of the many newly emerged attractions from the business fraternity, namely (a) MRP with offer price, (b) Upto 50 percent off, (c) Buy one, get one free, (d) Buy three and save whatever cash and not to forget (e) Warranty for several years. Finally, the mini bomb as it were drops: T&C apply (terms and conditions), a lever to stop the buyers in their track.

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Now, let us turn to the T&C that ought to apply to the citizens in the backdrop of complying with the laws of the land. The diktats of not to smoke in public spaces, not to litter, not to defecate in the open, not to use plastic carry bags and so on are ignored with disdain. T&C to earn smart city and cleanest city status namely Toil and Commitment don’t seem to apply to most Mysureans.

2 COMMENTS ON THIS POST To “T&C don’t apply”

  1. Manava says:

    Defecating in the open,which is freely practiced all over India, is a sign that this country is a typical third world country with massive hygiene problem. No point in talking about IT advancement, technology advancement, digital India, solar power etc.. as boasted by the PM and others, when you see the common sight of people defecating in open in all manner of places not necessarily in fields. This shows to what extent the country is backward in the civilised world.

  2. Kapil says:

    As per NDTV report over 60 Lakh toilets have been built ad of mid 2018. NDTV is a congress mouthpiece and hated the present government! When World bank lauded the Indan government giving the statistics, they had to admit that so many toilets were built since 2014! Of course Chor MOdi could do better! He found come to each person defecating in public and take him to the nearest toilet! Instead he seems to think sitting in his air conditioned office and twiddling his thumbs seem to be more important !

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Mysuru's favorite and largest circulated English evening daily has kept the citizens of Mysuru informed and entertained since 1978. Over the past 39 years, Star of Mysore has been the newspaper that Mysureans reach for every evening to know about the happenings in Mysuru city. The newspaper has feature rich articles and dedicated pages targeted at readers across the demographic spectrum of Mysuru city. With a readership of over 2,50,000 Star of Mysore has been the best connection between it's readers and their leaders; between advertisers and customers; between Mysuru and Mysureans.