Creating an Instagram marketing campaign was pretty simple a few years ago. Instagram showed content chronologically, even if you found the best time to write, all you would have to do is commit to it.

However, Instagram has evolved since its inception, making it more difficult to expand your reach and bring your posts to your target audience.You don’t have to buy real instagram followers to improve your reach.

Let’s take a peek at the strategies which will help you increase your Instagram engagement.

1. Ways to Improve Your Reach on Instagram

Increasing Instagram followers should be a highest priority for any company that uses the platform for content, but it isn’t as simple as it once was. Luckily, there are several Instagram growth tricks to use.

Here is a list of ways for improving your Instagram reach at a fast pace

2. The Right Time to Post

Did you know you might be minimising your Instagram participation by uploading at the wrong moment or not uploading at all?

The Instagram algorithm is set up in such a way that it rewards posts that get a lot of Instagram Views. As a result, post around the hours when your followers’ party is more involved. If you have a company account, you can access this data through Instagram Insights.

After mapping the audience’s profiles, create a regular posting schedule. Also, if at all necessary, make the posts interactive.

For instance, you can solicit feedback in the comments section or invite your followers to share your post with their known ones.

3.  Use Instagram Story Feature 

Nearly everyday, over 500 million Instagram pages use Instagram Stories, and that figure is only expected to rise in 2021!

Adding questions or soliciting feedback may be an excellent way to create a direct bond with your audience. You learn about their preferences and responses, allowing you to tailor prospective marketing campaigns accordingly.

Here are some examples of how you can make the audience engagement better with the help of the Instagram Story feature.

4. The Question Sticker

Nothing triggers more discussion on Instagram Stories than a healthy AMA (Ask Me Anything).

And, while celebrities have been reported to use the Instagram Stories question stickers to help their fans get to know them better, there’s no explanation why your company can’t do the same.

It’s a perfect way for your fans to get to know your company better or learn more about your brands.

5. The Quiz Sticker

The immersive Instagram Stories quiz sticker allows you to ask your followers trivia style MCQs and watch the answers.

6. The Countdown Sticker

If you’d like to arouse your followers’ attention and gain more momentum for your activities and sales, the countdown sticker is ideal for your videos!

When you post a storey about a forthcoming event (such as an in-store sale, new reveal, or special unveiling), you should have a countdown sticker that counts down to the time and date you specify.

7. Use Hashtags

On Instagram, hashtags are a very common thing. Though you are able to use up to 30 hashtags in your posts, it is suggested to use 11 for faster reach. Keep an eye out for the marks that your fans use the most and incorporate them. Also, find a balance between industry specific hashtags and your own, one-of-a-kind hashtags. Cashing in on popular events (for example, #nbalive) can be lucrative at times. So, be aware of the trends.

8. Create Instagram Specific Content

Since Instagram depends heavily on images and videos to draw the majority of users, posts made for Twitter, Facebook, or other platforms do not fit here. Alternatively, concentrate on the visual elements of the content and keep track of which types of content generate the most viewer interest. The likes and tastes of audiences vary depending on the market domain, so you can experiment to see what fits better in your area. Post your contents accordingly.

9.  Collaborate with Others

Keep an eye out for the kind of content that larger brands in your field are posting. Try to gather ideas and tips before customising the material. You will increase your influence by changing your potential hashtags, timings, and tweets, among other things.

Instagram influencers will assist you in increasing brand visibility and gaining more followers. You don’t really have to head to the highest influencers. Smaller influencers with a total of 100,000 followers will also help you grow your following.

10.  Try Ads on Instagram

Ads will be a smart way to show up in the feeds of prospective fans and customers if you use a Business Account. Choose the audience you want to reach and raise your posts. And besides, more communication means being higher in the feeds of the fans. This is an excellent way to broaden the audience.

Conclusion

Now that you know that you can increase your Instagram reach in a legitimate way, you don’t have to buy real Instagram followers or use any third party aspp for it. However, once you’ve known the secret to the best Instagram marketing practises by following the strategies given in this article and customising your posts, Instagram can be the most powerful social media booster for your brand. Moreover you can try some of the top social media marketing companies to promote your brand on social media and other platforms.