Unique display of diamond with laser light

Mysuru:  Tholasi Jewels, one of the most trusted jewellers, partnered with ‘Forevermark’, the diamond brand from the ‘De Beers Group’, and launched the brand at its store in Mysuru yesterday.

To highlight the exquisite collection, a fashion show was also held on the occasion. Models walked the ramp in stunning ‘Forevermark’ collections including the popular ‘Traditional Setting’ and the ‘Tribute Collection’.

Speaking on the occasion, Tilak Tholasi, Managing Partner, Tholasi Jewels, said: “It gives us immense pleasure to have associated with ‘Forevermark’. Due to their stringent selection process, less than 1% of the world’s diamonds are eligible to become ‘Forevermark’ diamonds. Using their diamonds in our designs not only enhances the jewellery but also reinstates the trust that customers have on us.”

Sachin Jain, President, Forevermark India, said: “Forevermark is proud to be associated with Tholasi Jewels. Tholasi Jewels evokes trust, exquisite craftsmanship and innovative jewellery designs. ‘Forevermark’ only partners with authorised retailers, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. The beauty of the association is that we share similar brand value and ethos.”

At Tholasi Jewels, ‘Forevermark’ has created a special black room enclosure where a diamond is on display with a special laser light passing through the centre of the stone, displaying its brilliance.

Public can visit Tholasi Jewels on Temple Road in Vani Vilas Mohalla to view this unique display between 11 am and 8 pm till May 7.