Chennai: Jos Alukkas, one of South India’s leading Jewellery Groups, has entered into the second phase of HUID (Hallmark Unique Identification) campaign after the Central Government had made the six digit hallmarking mandatory a couple of months ago.

As part of the campaign, Jos Alukkas has become the first jewellery group in the country to release a TV commercial on HUID awareness. The Kerala based jewellery group also conducted an exchange fest for exchanging old gold jewellery with new HUID hallmarked jewellery.

Hundreds of people availed Jos Alukkas Exchange Offer to change their old ornaments into HUID marked new jewellery.

“India is a country where lakhs of people buy gold ornaments every day. But unfortunately, only three percent of them have awareness about HUID. Jos Alukkas has hugely invested in the HUID awareness programmes,” says Jos Alukka, Chairman of Jos Alukkas Group.

Earlier, Jos Alukkas had launched a slew of programmes including an HUID Exchange Fest soon after the Centre made HUID mandatory in gold jewellery in a bid to ensure quality and transparency along with fighting unethical practices in the market.

The ongoing Fest offers customers an opportunity to exchange old gold jewellery with new HUID inscribed gold jewellery. This Fest has also announced attractive offers.