One Saree, Many Missions! Impressionz brings Varastraa to Mysuru

One Saree, Many Missions! Impressionz brings Varastraa to Mysuru

December 9, 2021

Seema Haydon’s designs breathe life into the disappearing textile traditions of our country. She collaborates with weavers, craftsmen and textiles artists from all over India to blend designs, textures and surface embroideries, with exquisite craftsmanship.

‘Hand Woven’ is a founding principle across her range. Seema works on a variety of fabrics such as, Matka silk, Linen, Kanjeevaram, Muslin, Tussar, Kota Doria, etc. infusing a wide range of textile art like Ajrakh, Shibori, Dabu, Bagru, Kalamkari, Bandhani, Block Prints and Batik using all-natural dyes.

Her brand ‘Varastraa’ was launched in 2018. “Our country has many embroidery styles, unique to every region; some are on the verge of extinction. My mission is to revive these art forms by collaborating with the artisans and thereby provide them a livelihood,” says Seema.

She loves interacting with customers to understand them and explain philosophy of her designs and work. Come be enmeshed in the weaves of Varastraa at Impressionz on Dec. 11 at Hotel Metropole between 11 am and 9 pm.


Mysuru’s favorite and largest circulated English evening daily has kept the citizens of Mysuru informed and entertained since 1978. Over the past 45 years, Star of Mysore has been the newspaper that Mysureans reach for every evening to know about the happenings in Mysuru city. The newspaper has feature rich articles and dedicated pages targeted at readers across the demographic spectrum of Mysuru city. With a readership of over 2,50,000 Star of Mysore has been the best connection between it’s readers and their leaders; between advertisers and customers; between Mysuru and Mysureans.


Academy News Papers Private Limited, Publishers, Star of Mysore & Mysuru Mithra, 15-C, Industrial ‘A’ Layout, Bannimantap, Mysuru-570015. Phone no. – 0821 249 6520

To advertise on Star of Mysore, email us at

Online Edition: [email protected]
Print Editon: [email protected]
For News/Press Release: [email protected]