Mysore/Mysuru: Sai Silks Kalamandir Ltd. (SSKL), one of India’s leading ethnic wear retailers, launched its 75th showroom under the Kancheepuram Varamahalakshmi Silks format on Gokulam Road in Mysuru on Dec. 7.

The grand inauguration was graced by Sri Shivarathri Deshikendra Swamiji of Suttur Mutt.

Kancheepuram Varamahalakshmi Silks is renowned for its premium-quality silk sarees at lowest prices in the market. With its own exclusive looms and in-house designs, the brand ensures direct sourcing and cost efficiency, offering unmatched value to customers.

Its extensive collection features Kancheepuram Silk Sarees, Banarasi, Patola, Kota, Paithani, Organza, Kuppadam, Ikkat, Bandhani and many more, catering to weddings, festive occasions and everyday elegance.

Speaking on the occasion, Durgarao Chalavadi, Director, Sai Silks Kalamandir Ltd., said, “We are excited to bring the legacy of Kancheepuram Varamahalakshmi Silks to Mysuru with our 75th showroom. Our commitment is to provide customers with the best Price, premium Quality and widest Range (PQR) of ethnic sarees at the most competitive prices. With a strong presence in Karnataka, we aim to redefine the saree shopping experience by offering the best of traditional and contemporary weaves at unbeatable prices.”

To strengthen its foothold in Karnataka, SSKL is also investing in a state-of-the-art warehousing facility to support its growing retail network. The brand continues to expand aggressively in South India, which accounts for 50% of saree sales in India, reinforcing its position as a market leader in ethnic wear.