Mysore/Mysuru: Joyalukkas, the world’s favourite jeweller, has unveiled ‘The Biggest Jewellery Festival of the Year,’  a landmark celebration that rewards customers for giving their old, idle gold a magnificent new life.

Running from May 15 to June 14 across all Joyalukkas showrooms, the festival offers two headline benefits: a flat 0% deduction on old gold exchange from any jeweller and a flat 40% off on making charges across gold, diamond, precious stone, platinum and silver jewellery.

With over one million designs to choose from — spanning Indian traditional, contemporary, Italian, Turkish, ethno-contemporary and global styles — the festival caters to every taste, occasion and budget. Customers can exchange old gold from any jeweller and upgrade to exquisitely crafted new jewellery.

For those who prefer to liquidate rather than exchange, Joyalukkas also offers instant cash for old gold in just 15 minutes.

Announcing the initiative, Dr. Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, said, “Old gold holds immense value — not just for individual families, but for our nation as a whole. Every piece of idle gold that re-enters circulation strengthens India’s economy and keeps its precious resources working for its people. Through this festival, we want to give our customers a wonderful opportunity to transform that latent value into beautiful new jewellery, while enjoying exceptional savings. We invite everyone to visit their nearest Joyalukkas showroom and experience a truly rewarding jewellery journey.”

Also every purchase made during the festival is backed by Joyalukkas’ enduring commitment to customer care.