You can not say that YouTube suits every business. But there are many factors that require you to take this platform into consideration. It is the top search engine in the world, it gives free entry into the highly competitive SERPs, a recommendation system with millions in reach, etc.

Video accounts for almost 80% are of Internet traffic. Imagine how many customers lose a business that does not use this format. And YouTube is the #1 video hosting site in the world.

In short, YouTube allows you to get a lot of quality traffic for your business quickly and with a high ROI (return on investment).

FAST RESULTS FOR BUSINESS

When it comes to marketing, the speed of the order directly depends on the competition in the niche promoted.

Making a video is harder than writing an article. Video is quite difficult to produce and it is not cheap. Sometimes it can take weeks and a lot of money to make a good video. That is why many people avoid YouTube and start thinking about their channel only when one of their competitors starts releasing the first videos.

Most businesses never get to the stage of publishing a video to the channel. And if they do, they give up at the first failure.

In fact, the challenges of working with YouTube is a factor in rapid growth if you know how to get past them.

HIGH TRAFFIC QUALITY

Facebook Vice President Nicola Mendelsohn believes that by 2023 video content will completely replace text publications on the social network. The stunning success of Tik Tok and YouTube Shorts proves this.

Man is adapted to the visual absorption of information. Here are some interesting facts from physiology:

• More than 50% of the brain is utilized when processing video.
• A visual message is perceived 60000 times faster than a text message.
• On average, read information is assimilated by 10%. Received from the video is by 50%.
• More than 80% of the information a person receives is visual.

Based on these facts, it becomes clear that the positive reaction to the video format is justified by physiology and evolution. At least with the help of YouTube videos a noticeably greater amount of information remains in long-term memory.

63% of viewers in markets Google researched bought from a brand as a result of seeing it on YouTube.

HIGH ROI (RETURN ON INVESTMENT)

First, let’s look at what you need a budget for. First of all, it is the creation of the video:

• Script
• Actors
• Shooting
• Editing
• Copyrights

The main disadvantage of the video format is still a huge amount of work required to get the finished video. But is it so expensive, is it necessary to involve dozens of people to shoot the content? Definitely not!

Practice shows that a tripod, phone and one person are enough to record a comprehensive review. And yes, in 2022 you can do without a computer and go through the editing stage on an ordinary smartphone.

The second item of video expenses is promotion. There is a huge number of advertising tools: mutual PR, advertising from bloggers, buying Adwords traffic, advertising on social networks, you can buy YouTube views, comments likes from real people on specialized SMM panels.

According to statistics of Syndacast (digital marketing agency), 52% of marketers consider video to be the best format in terms of ROI.

The bulk of the budget is spent in the first few months of promotion to overcome the starting barrier of subscribers. After that, funds can be spent solely on shooting videos and growth will continue exponentially due to the friendly system of internal content promotion.

It is necessary to test YouTube for your business. The main caution – if you make a channel for business then give it a few months to start promoting.

POPULAR FORMATS

First, you need to decide on the format and answer a few questions:

• Why will your videos be watched?
• Why will viewers choose you over your competitors?
• Why will the subscriber watch each new video?

Quite often the choice of one genre is not enough. To maximize the potential, you have to combine or even create your own. In this case, it is necessary to develop a content strategy. 

Training channel

Perfect for service companies. With such videos you catch your target audience at the stage of formation of the need. You need not be afraid that the client will take possession of valuable knowledge and will not buy the product (service). There are much more important experiences and skills that you cannot transfer through a video.

Reviews

Video reviews allow us to attract customers who want to make a purchase decision not only by the numbers and letters, but also to look at the product live, to see the color, shape, and other details. Every year there are more and more such customers. Here are a couple more facts:

• 50% of people look at reviews before they go to the store.
• 73% of shoppers think reviews are the most important thing.

Branded content

A very simple content format. All you need to do is to occasionally post interesting videos about the company and employees.

However, the format has low potential for reaching searches and recommendations; we advise using the branded channel only in combination with other options, for example, review and branded.

Entertainment

Most people go to YouTube in order to rest: to watch clips, see a video of their favorite blogger, or watch something else entertaining. So if you have entertaining material that you can get people interested in, be sure to use it on your channel (various shows, storytelling, humor, absurdity, etc.).

TO SUM UP

YouTube remains and in the coming years will remain one of the most promising platforms for business development. The resource consistently produces the best indicators of brand recognition and can generate leads with a competent approach.

Despite the possibility that the channel will not achieve success instantly, give it 2-3 months before making a final decision.

YouTube is suitable for those who are not afraid of difficulties and are willing to work prospectively.