Mysore/Mysuru: Bhima Gold, one of South India’s most respected and enduring jewellery houses, marked a historic milestone of 100 years on Jan.6 with the release of “Together Purever,” a centenary film that captures the brand’s philosophy of togetherness, continuity and shared legacy.

Conceived as a cultural narrative rather than a conventional brand film, “Together Purever” mirrors Bhima’s own century-long journey alongside families, traditions and evolving identities. It reflects how the brand has remained woven into the lives of generations.

Anchored in the idea that life moves in circles, the film draws inspiration from the ‘Circle of Life,’ tracing transitions from childhood to womanhood, from nurturing to protecting, from dreaming to healing. Through evocative visual chapters such as ‘The Divine Mother,’ ‘The Protector,’ ‘The Dancer,’ ‘The Healer’ and ‘The Dreamer,’ the film explores the many roles that define individual and collective existence. These chapters symbolise transformation not just at a personal level, but also the bonds that connect generations through time.

At the heart of the film is a symbolic tribute to the divine feminine — embodying strength, creation, compassion and resilience. Her journey reflects the evolving roles of women across generations, resonating deeply with Bhima’s belief that jewellery is far more than adornment.

The narrative is further elevated by a lyrical composition rooted in classical Indian thought and philosophy. The verses speak of inner strength, shared dreams, courage and collective progress, reinforcing the central message that growth, fulfilment and legacy are most meaningful when experienced together.

“Together Purever” stands as a reflection of Bhima’s 100-year legacy — one built not only on craftsmanship and purity, but on relationships nurtured over time.