Unveils new TV commercial ‘Made to Celebrate You’

Mysore/Mysuru: Bhima Jewels, a prominent name in the Gold and Diamond Jewellery retail sector, boasts a legacy that has flourished for nearly a century. With a strong presence through 60-plus stores in India and the UAE, Bhima is renowned for its steadfast dedication to trust, purity and craftsmanship.

In its recent endeavours, Bhima Jewels associated itself with actress Sobhita Dhulipala, who now is the distinguished Brand Ambassador for the brand. This collaboration marks a significant milestone for Bhima Jewels as it continues to evolve and make its mark in the world of exquisite jewellery.

Speaking on the occasion, Bhima Jewels’ Managing Director Abhishek Bindumadhav said, “We are very delighted to announce the association with Actor Sobhita, who will now be the face of Bhima Jewels as our Brand Ambassador. Sobhita personifies values that resonate with our brand — her elegance, grace and versatile style align seamlessly with our commitment to quality, craftsmanship, and timeless beauty.”

 “Commencing our association with Sobhita is a new Television commercial that goes beyond conventional norms. While diamonds are often perceived as gifts for women, our latest commercial, ‘Made to Celebrate You’ redefines this narrative. It shifts the focus onto diamonds, paying tribute to inspirational women from diverse backgrounds. This empowering message underscores the idea that women today indulge in self-love, celebrating their triumphs and achievements. Sobhita, with her dynamic personality, epitomises this spirit in an unparalleled manner. She stands as a perfect testament to the women we aspire to honour through our brand — a celebration of individuality, success, and the inherent strength that defines the essence of Bhima Jewels,” he added.

Commenting on this collaboration, Sobhita Dhulipala stated, “Absolutely thrilled to be a part of the Bhima Jewels family. The brand’s legacy of trust, purity and craftsmanship spanning nearly a century truly sets it apart. The commitment and values that Bhima Jewels upholds are truly commendable.”

“The filming process for the debut of the TV commercial ‘Made to Celebrate You’ was truly enjoyable and I am eagerly anticipating the powerful message it delivers,” she opined.

A captivating selection of fresh additions have been introduced in the Lifestyle Lightweight Diamond Jewellery category this December, just in time for the festive season and the upcoming New Year.

In addition to the enticing new collections, Bhima Jewels has also introduced exclusive in-store promotions and attractive offers available with the purchase of Diamond Jewellery.