Organic farmers, buyers unite to avoid middlemen
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Organic farmers, buyers unite to avoid middlemen

February 19, 2022

Farm-to-home concept market begins at Jayalakshmipuram-Gokulam Road

Mysore/Mysuru: In an attempt to create a transparent relationship between farmers and consumers, an initiative has been launched where organic farmers can sell their produce directly to consumers. Titled ‘Namdu Raithara Marukatte’ (Our farmers’ market), the initiative has been launched by a group of organic farmers at Jayalakshmipuram (Gokulam Road, 8th Main Road). Sales were set in motion by organic farmers Honnur Prakash, Malangi Rechanna, Golurdoddi Krishnappa Bandigowdanahalli Nataraj and Murudagahalli Ninganna.

The initiative will help farmers struggling to find buyers for their fresh produce to directly sell to consumers. It will utilise its fresh produce supply chain to distribute from farms to consumers.

Such markets allow consumers to have access to locally grown, farm-fresh produce, enable farmers to develop personal relationships with their customers and cultivate consumer loyalty with the farmers who grow the produce.

“During these uncertain times, while we are dealing with supply chain disruption, we cannot overlook the farmer’s plight and let the harvest go waste. With our fresh produce supply chain and distribution networks, we believe we can leverage our capabilities to help farmers harvest the produce and let customers buy directly — preventing food wastage and reducing losses to farmers,” said Honnur Prakash.

“We have seen a surge in demand for essentials like fruits and vegetables and it is important that we connect suppliers and farmers directly with the end-user. With our logistics, we can ensure the safe and timely delivery of produce directly to consumers, aiding the initiative as well as supporting the livelihood of our farmers,” he added.

These vegetables, greens and fruits have been grown with the tested organic method and they are free from all kinds of pesticides and fertilisers. They are grown in a completely natural way so that the health of the consumers is safeguarded.

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The farmers decide the price on the basis of production and operating costs. Market exposure helps them improve post-harvesting and value-addition skills. The market at Jayalakshmipuram is open from 9 am to 8 pm.

“Prices are not exorbitant and they do justice to both farmers and consumers. This apart, green leaves and vegetables will be available every day from 7 am,” said farmers’ leader Chukki Nanjundaswamy.

Apart from fruits, greens and vegetables, nine desi varieties of rice including Rajamudi, Coimbatore Sanna, pulses, grains, rava, naturally-extracted coconut and sunflower oil are also available.

5 COMMENTS ON THIS POST To “Organic farmers, buyers unite to avoid middlemen”

  1. Gurdeep says:

    This was the true spirit of farmer law amendments! Unfortunately, Khalistanis, urban Naxals, Congress, Communists joined hands with Middlemen to mislead uneducated poor farmers provided them the luxuries that never heard of like free Pizzas, liquor, Langar, free food from star hotels, continuous supply of Dry fruits and nuts, refreshments, Air-conditioned tents, free entertainments, Foot massages and free movies with beer that the real farmers suffered a miserable loss! This is the price you have for your silence!
    Just a comparison of 2 nations
    India –> Holds 11 rounds of talks with protesters, No arrests for blocking the roads and damaging the public property by protesters, takes the matter to courts – Called Flawed Democracy – Democratic rank 53
    Canada- Refuses to hold talks with protesters, supports Khalisatnis and lectures India on Democracy, Froze bank accounts of Protesters, Imposed national emergency called ‘Full democracy – Democracy rank 5th

  2. Srinivasan says:

    Can they deliver to our homes?

  3. manuuana says:

    If the exceptional cases becomes commun then it’s of useless

    Agriculture industries produce and marketing directly to the consumers is not the universally available solution to the marketing illegalities

    Agriculture industries shall never be the direct sellers to the consumers for the right economics

    LEGALIZE AGRICULTURE INDUSTRIES PRODUCT MARKETING with the the limited middle hands and profit % limitations from agriculture industries to the consumers in lawful procedure is essential

    What is the profit % limitations on consumer rate from agriculture industries according to law ?

    Which law penalize unauthorised buyers and sellers at any rate from agriculture industries to the consumers ?

    If agriculture industries r not the owner of product till the consumers, who r OWNERS to hold profits of market demand ?

    Only professional agriculture industrialists r the subject to losses and frauds in in agriculture industries product businesses other than all the connected business r in always profitable ratio, because of no legalize on agriculture industries product marketing

    😎 AGRICULTURE INDUSTRIES PRODUCT MAFIA

    Openly black marketing

    Gambling in marketing

    Government allowed

    India is still not indipendent from British APMC system

    Agriculture industries r not the owner of product till the consumers

    Agriculture industries r the tenants of APMC and it’s unauthorised buyers and sellers

  4. Gangadhar says:

    People who don’t know anything about agriculture are commenting on APMC and farm law please let farmers deside

  5. S A Gurujumar says:

    Similar out let may be opened in Basavanagudi, Bangalore where it is sure will have good response.

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