Mysore/Mysuru: The much-anticipated autobiography, ‘Spreading Joy – How Joyalukkas Became the World’s Favourite Jeweller,’ by the renowned entrepreneur Joy Alukkas, was unveiled at the Sharjah Book Fair recently.

Ahmed bin Rakkad Al Ameri, CEO of Sharjah Book Authority and Bollywood Actress Kajol Devgan, the Global Brand Ambassador of Joyalukkas, did the honours, in the presence of Jolly Joy Alukkas and Anantha Padmanabhan – CEO HarperCollins.

Eminent officials, notable figures from the business realm and family members addressed the audience during the book launch ceremony.

Joy Alukkas, expressing his heartfelt gratitude while reflecting on his life’s experiences and lessons said, “My life’s journey has been a testament to the enduring values of commitment, hard work, passion and perseverance. I hope my humble attempt will inspire others to chase their dreams and never give up in the face of adversities.”

The book is now available at all leading book stores in India, UAE and Bahrain, as well as online for readers worldwide through Amazon UAE, India, Singapore, UK & USA and other popular e-commerce portals. The book is also available in English at Jashanmal and Malayalam at DC books in the Sharjah Book Fair.

This autobiography promises to be an inspiring read, offering invaluable insights into the life and achievements of a man who has left an indelible mark on the business world. As ‘Spreading Joy’ takes its place on the literary stage, it is poised to become a beacon of motivation for all who seek success through perseverance, dedication and a passion to pursue their dreams.